EA Launches Advertising Platform That Promises Non-Disruptive Brand Integration Into Its Games

Electronic Arts has announced EA Advertising, a new platform transforming how brands connect with audiences through digital and real-world experiences across its global portfolio of games.The platform will allow brands and partners to create "bespoke integrations" across EA's portfolio of games, such as its roster of sports titles.EA Advertising will enable brands to be integrated directly into gameplay experiences through dynamic, real-time placements, from stadium signage to custo...